Having a career in public relations requires a great amount of knowledge, innovative thinking, and expertise, so writing a cover letter that stands out can make all the difference. A public relations cover letter needs to show off your creativity, demonstrate your background in PR, and show off how you’ll fit into the company culture.
To help you tackle the task of creating a great public relations cover letter, we’ve put together this comprehensive guide. Whether you’re applying for an entry-level position or taking on a more advanced role, these tips will give your document the extra edge it needs to stand out from the competition.
Public Relations Cover Letter Header.
Start off your cover letter on the right foot by creating a great header section. This should include your name and contact information, as well as the name of the hiring manager or recruiter (if known). Make sure this information is easy to find and stands out from other elements on the page.
Introduce Yourself & Engage Your Reader.
After including the header information in your cover letter, begin your introductory paragraph with a strong introduction that grabs the reader’s attention and encourages them to keep reading. Use this opportunity to briefly explain why you’re applying for the position, and how your skills and experience make you an ideal candidate.
Address the Hiring Manager Directly.
In the body of your cover letter, it’s important to address the hiring manager directly. Make sure to include their name and title in the salutation, and use this opportunity to show off your knowledge of the organization and its mission. Show them why you’re a good fit for their specific needs and how you can help further the organization’s goals with your skills and experience.
Show Off Your Knowledge of the Industry in your Cover Letter.
Make sure to highlight any prior experience or knowledge you have within the industry, as well as any specifications that may be relevant to the position. Doing so will demonstrate your commitment to your career in public relations and show why you’re perfect for the job.
Highlight Your Skills & Experience.
When writing your cover letter, make sure to describe your experience, qualifications, and any relevant skills that would help you in the job. Provide examples of previous achievements and clarify how they connect to the position you’re seeking. Best examples are:
– Completed successful media campaigns for Fortune 500 companies
– Drafted and executed strategies to promote products and services
– Built strong relationships with clients and potential customers
Provide Your Best Qualifications and Technical Skills in your Cover Letter.
Including a brief summary of your qualifications and technical skills can be very beneficial to your cover letter. Point out any certifications or degrees you have in public relations, as well as any software programs or tools you’re proficient in. This is the perfect opportunity to demonstrate how you bring value to the organization.
To write an effective cover letter, begin by emphasizing PR qualifications that make you a strong fit for the job, such as degrees or certifications. Then, discuss your relevant experience and the skills you possess that would contribute to the position. Lastly, express your passion for public relations and explain how you plan to leverage your skills to support the organization’s success.
Mention What You Know About The Company.
Show the hiring manager that you did your research by mentioning what you know about the company. This could include their mission statement or anything else about the organization that stands out to you. Doing so will demonstrate that you’re serious about joining the team.
Highlight the Reasons Why You Want to Work There.
Finally, explain in your cover letter why you want to join the organization and how your skills can help further its goals. Make sure to give concrete examples of what makes you a great fit for the company and reiterate your interest in joining the team.
Showcase Your Biggest Accomplishments in Your Previous Job.
Your cover letter should also include details and examples of your biggest accomplishments from your previous public relations job. These could be awards, projects, or any other major successes you achieved in those roles that demonstrate your skills and experience in the field. Doing so will show the hiring manager why you’re a great fit for the organization.
Discuss Your Enthusiasm and Dedication in Your Public Relations Cover Letter.
Your enthusiasm and dedication to the field of public relations should also be included in your cover letter. Explain you are passionate about the work and how you plan to use this passion to contribute to the company’s success. Doing so will demonstrate that you have the commitment necessary for a role in public relations.
Explain Why You Believe You Are the Best Candidate for the PR Position.
Your public relations cover letter should be more than just a list of qualifications and experience. In the closing paragraph, explain why you believe you are the best candidate for this position. Provide concrete examples that show how your skills can help benefit the organization, as well as any unique experiences or achievements that make you stand out from other applicants. Doing so will show the hiring manager why you are the perfect fit for this role.
Close Your Letter With a Request for Consideration.
Concluding your public relations cover letter on the right note is crucial. Make sure to thank the hiring manager for their time and express interest in discussing the position further. You should also include a call-to-action where you ask for consideration, such as to be contacted or invited for an interview.
Public Relations Cover Letter FAQs
What do you write in a PR cover letter?
When writing a PR cover letter, make sure to include your qualifications and experience, any certifications or degrees you have in the field, skills you possess that would contribute to the position, your passion for public relations, and why you believe you are the best candidate for this job.
What should you avoid in your PR cover letter?
When writing cover letters, it is important to avoid using overly formal language or jargon, as well as discussing unrelated experiences or skills. Additionally, avoid making any negative statements about yourself or others, and ensure that your cover letter is free of spelling and grammar mistakes.
What is the best way to format a PR cover letter?
When formatting your PR cover letter, make sure to include a header with your contact information, followed by an introductory paragraph in which you explain why you’re a great fit for the role. Then, add three to five paragraphs that discuss your qualifications, skills, and accomplishments in the field. Finally, include a conclusion in which you thank the hiring manager and explain why you are the best candidate for the position.
How do you write a cover letter if you have no experience in that field?
If you have no experience in the field, focus your cover letter on transferable skills that would benefit this role. Make sure to explain why those skills make you a great fit for this position and how you plan to use them in your work. Additionally, provide examples from previous positions or extracurricular activities that demonstrate your qualifications and show the hiring manager why you are the perfect candidate for this role.
How do you start a cover letter for PR?
Start your PR cover letter by introducing yourself and explaining why you are interested in the position. Then, discuss your qualifications by highlighting any skills, certifications, or experience that make you a great fit. Also, include your enthusiasm for the field of public relations and explain how you plan to use your passion to contribute to the success of the organization. Finally, close by thanking the hiring manager for their time and expressing interest in discussing the position further.
Should I admit my lack of experience in a cover letter?
No, it is not necessary to point out your lack of experience in a cover letter. Instead, focus on the transferable skills that make you a great fit for this role. Provide examples of how those skills have been used in the past and explain why they make you the ideal candidate for this position. Additionally, make sure to discuss any unique experiences or accomplishments that would make you stand out from other applicants. Doing so will show the hiring manager that you have the potential to be successful in this role.
Public Relations Cover Letter Example
Dear Ms. Smith,
I am writing to apply for the Public Relations Officer Position at ABC Company. I believe my qualifications and experience make me the ideal candidate for this role.
I have a Bachelor’s degree in Communications and over five years of professional experience in public relations, working with clients from a variety of industries. During my time in this field, I have developed expertise in media relations which involves responding to media inquiries, event planning, and strategic communications. In addition to my other responsibilities, I am in charge of creating and revising press releases, as well as producing a newsletter for our staff on a monthly basis.
I am passionate about public relations and motivated by the opportunity to help organizations achieve their business objectives. I also have a proven track record of producing successful public relations campaigns that have increased brand recognition and generated new leads.
I would welcome the opportunity to discuss my qualifications with you further and demonstrate how I can use my skills to benefit ABC Company. Thank you for your time and consideration, and I look forward to hearing from you regarding this role.
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