Product Manager Cover Letter Example & How-To (2023 Guide)

Written by Mark DeGrasso

March 24, 2023

Writing a product manager cover letter can be daunting, but with the right tips and tricks, it doesn’t have to be. This product manager cover letter guide will show you how to craft an impressive document that sets you apart from other applicants. We’ll walk you through the basics of a product manager cover letter and provide some helpful examples to get started.

Product Manager Cover Letter Example

Have an Introduction That Grabs The Hiring Manager’s Attention

Your product manager cover letter should begin with an attention-grabbing introduction. This is your chance to demonstrate your enthusiasm for the product manager role, as well as communicate why you’d make a great addition to the team. Begin by introducing yourself and expressing how you can help the company achieve its goals.

product manager cover letter remote work okay

Address If The Product Manager Position Is Remote Work

If the product manager position is remote work, mention that in your product manager cover letter. Show you have experience with remote work and detail how you’re comfortable communicating asynchronously or through video conferencing tools.


Show That You Are Familiar With The Company’s Products

Product managers are responsible for the product’s success, so it’s important to show that you understand the product and company. Highlight details from product releases or other news about the product you find interesting and demonstrate how your expertise can improve user experience.


Explain Your Attention To Detail As a Product Manager

Show that you have a keen eye for detail in product development. Explain how you follow industry trends and strive to create innovative solutions. Detail any product management techniques or processes you follow when creating products, such as A/B testing or product roadmapping.


Highlight Your Unique Qualifications and Experiences

The body of your product manager cover letter should be used to highlight unique qualifications or experiences that differentiate you from other candidates. Focus on accomplishments or skills that are relevant to product management and demonstrate how they would benefit the company. Don’t forget to include any certifications or awards related to product management, too!


Explain Any Computer Science & Engineering Skills You Might Have

As product managers must often work closely with computer engineers and software developers, it’s important to include any relevant computer science or engineering skills you may have. Mention your experience in programming languages such as HTML, Java, Python and C++. If applicable, explain how you worked with software development teams to create product-related prototypes or design product mockups.


Talk About Specific Software Products You’ve Been The Product Manager For

In product management, product-specific knowledge is essential. Use the middle of your product manager cover letter to talk about the software products you’ve been product manager for in the past. Describe how you used your product management skills to help them succeed and highlight any awards or recognition that product earned during your involvement.


Highlight Specific Product Management Software You Are Familiar With

It’s also important to demonstrate product management software proficiency. In the last section of your product manager cover letter, mention product management software that you are familiar with and how you have used it in previous roles. Express your enthusiasm for learning new product management tools as well. Some examples of tools to highlight, include:

  • Aha!
  • JIRA
  • Productboard.


Conclude With a Call to Action

Finally, your product manager cover letter should conclude with a call-to-action that encourages the hiring manager to contact you. Thank them for their time and express how excited you are about the opportunity. Include your contact information so they can easily get in touch.


Make Sure to Thank The Hiring Manager


To ensure your product manager cover letter is well-received, remember to thank the hiring manager for their time and consideration. Close out with a polite yet confident tone, expressing enthusiasm for the role.

Product Manager Cover Letter FAQ

Do product managers need cover letters?

Yes! Every product manager application should include a cover letter that highlights your most impressive qualifications and experience. It’s an opportunity to set yourself apart from other candidates and show the hiring manager why you’re the perfect fit for the job.


What makes a product manager cover letter stand out?

A product manager cover letter that stands out will demonstrate your product-specific knowledge, technical proficiency, and ability to work with software development teams. Be sure to highlight any accomplishments or experiences related to product management as well as certifications or awards you may have received.


How long should a product manager cover letter be?

Your product manager cover letter should be no longer than one page in length. Keep it concise and direct – focus on the qualifications and experience that make you a great product manager.


Do I need to include my contact information in my product manager cover letter?

Yes! Be sure to include your contact information in your product manager cover letter so the hiring manager can easily get in touch with you. Include both your phone number and email address, if possible.


Product Manager Cover Letter Example


Use this product manager cover letter example as a guide to writing your own. Be sure to customize it for each application you submit so that it truly reflects your abilities and experiences.


Dear Mr./Mrs./Ms.[Hiring Manager],

I am writing to apply for the product manager role at ABC Company. With over 5 years of product management experience, I believe I have the skills and knowledge necessary to be a great asset to your team.


Throughout my career, I have worked closely with software engineers and designers on product development projects. My experience extends from product requirements gathering and design, through development and user testing, all the way to product launch. Additionally, I have extensive technical proficiency in programming languages such as HTML, CSS, and JavaScript.


Most recently, I product managed a product launch at XYZ Company which earned us the “Best Mobile App of the Year” award. Before that, I product managed the development of a successful software product for DEF Company which was used by over 1 million users.


I am confident in my ability to leverage product management tools such as Aha!, JIRA and Productboard to manage product development projects. Furthermore, I am eager to learn any new product management tools needed for this role.


Thank you for your time and consideration. I look forward to hearing from you about this opportunity.



Your Name



Your Name

Phone Number

Email Address.


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