Communications Cover Letter Example

Written by Mark DeGrasso

May 18, 2023

When it comes to applying for a role in communications, the cover letter is your first opportunity to make a positive impression on potential employers. A well-written communications cover letter can set you apart from other applicants and increase your chances of landing an interview. In this article, we will discuss what employers look for in a communications cover letter, the essential components of a cover letter, common mistakes to avoid, and provide an example communications cover letter.

What Employers Look For In A Communications Cover Letter Example Cover Letter

Before we delve into the specifics of a communications cover letter, it’s important to understand what employers are looking for. Hiring managers want to see that you have a strong understanding of the company and the role you’re applying for. They want to see that you have the qualifications, skills, and experience to succeed in the position. Additionally, they want to see that you have excellent communication skills, as communications is a vital part of any marketing or public relations role.

However, it’s not just about having the right qualifications and skills. Employers also want to see that you’re passionate about the industry and the company you’re applying to. Show them that you’ve done your research and understand the company’s values and mission. This will demonstrate that you’re not just looking for any job, but that you’re genuinely interested in working for their organization.

Another important aspect of a communications cover letter is showcasing your creativity. Communications is a field that requires thinking outside of the box and coming up with innovative solutions. Use your cover letter as an opportunity to demonstrate your creativity and problem-solving skills. Perhaps you can share a story about a particularly challenging project you worked on and how you came up with an unexpected solution.

It’s also important to highlight any relevant achievements or awards you’ve received in your career. This will show the employer that you’re not just qualified, but that you’ve excelled in your previous roles. Don’t be afraid to brag a little bit, but make sure you tie your achievements back to the role you’re applying for.

Finally, make sure you’re tailoring your cover letter to the specific role you’re applying for. Don’t just use a generic cover letter and change the company name. Take the time to read the job description and understand what the employer is looking for. Then, use your cover letter to demonstrate how you’re the perfect candidate for the job.

When crafting your communications cover letter, make sure you address each of these points. Research the company thoroughly, and mention specific details that demonstrate your knowledge. Tailor your cover letter to the job description, highlighting how your skills and experience match the requirements listed. Finally, make sure your written communication skills are top-notch by proofreading your cover letter for spelling and grammar errors.

Essential Components of a Communications Cover Letter

When it comes to applying for a job in communications, crafting a well-written cover letter is crucial. Not only does it give you the opportunity to showcase your writing skills, but it also allows you to highlight your qualifications and demonstrate your interest in the position. Here are some essential components of a communications cover letter:

  1. Header: The header of your cover letter should include your name, address, email, and phone number. It’s important to make sure this information is up-to-date and easy to read. Following your contact information, include the date and the name and address of the employer.
  2. Salutation: Address the employer by name, using “Dear Mr./Ms. Last Name.” Make sure to double-check the spelling of their name and their gender before writing your salutation.
  3. Introduction: The introduction of your cover letter should be attention-grabbing and informative. Use this paragraph to demonstrate your knowledge of the company and the position, and to briefly explain why you’re the ideal candidate for the role. For example, if you’re applying for a communications role at a non-profit organization, you might mention your passion for social justice and your experience working with similar organizations.
  4. Middle Paragraphs: Use the middle paragraphs to expand on your skills, experience, and qualifications. Be sure to tailor this section to the job description, highlighting how your skills match the requirements listed. For example, if the job description mentions experience with social media management, you might describe your experience growing a company’s social media presence and increasing engagement with followers.
  5. Closing Paragraph: Use the final paragraph to reiterate your interest in the position and thank the employer for their consideration. Mention that you look forward to discussing the role further in an interview. You might also include a sentence about why you’re excited about the opportunity, such as the chance to work with a talented team or to make a positive impact in your community.
  6. Closing: End your communications cover letter with a professional closing, such as “Sincerely” or “Best regards,” followed by your signature. Make sure to also include any attachments, such as your resume or writing samples, that the employer has requested.

Remember, your cover letter is your chance to make a great first impression and stand out from other applicants. By following these essential components and tailoring your letter to the specific job, you’ll increase your chances of landing an interview and ultimately, the job of your dreams.

Common Mistakes To Avoid When Writing a Communications Cover Letter

Now that you know the essential components of a communications cover letter, let’s discuss some common mistakes to avoid. These mistakes can hurt your chances of getting an interview, so it’s essential to avoid them:

  • Grammatical errors: Proofread your communications cover letter thoroughly to avoid spelling and grammatical errors.
  • Vague language: Avoid using vague language, such as “dynamic,” “team player,” and “hardworking.” Instead, use specific examples to demonstrate your skills.
  • Overused phrases: Avoid overused phrases, such as “I’m writing to express my interest in the position.” Instead, use a strong hook to grab the employer’s attention.
  • Length: Keep your communications cover letter to one page. Focus on the most important details, and avoid including irrelevant information.

While avoiding these mistakes is crucial, it’s also essential to focus on the positive aspects of your communications cover letter. Make sure to highlight your unique skills and experiences that make you the best candidate for the job.

One way to stand out from other candidates is to research the company and tailor your cover letter to their specific needs. Show the employer that you understand their company culture and values and explain how you can contribute to their team.

Another common mistake to avoid is being too formal or robotic in your writing. It’s important to show your personality and enthusiasm for the position. Let the employer know why you are passionate about communications and how you can make a difference in their organization.

Finally, make sure to follow up after submitting your communications cover letter. Send a professional and polite email to inquire about the status of your application. This shows the employer that you are genuinely interested in the position and willing to go the extra mile.

By avoiding these mistakes and focusing on the positive aspects of your communications cover letter, you can increase your chances of getting an interview and landing your dream job.

Final Steps On Writing Your Communications Cover Letter

To ensure that your communications cover letter stands out from the rest, consider the following final steps:

Research the company: Before writing your communications cover letter, research the company you are applying to. This will help you tailor your letter to the specific needs and values of the company.

Showcase your achievements: Use your cover letter to highlight your achievements, such as successful campaigns, media coverage, or awards. This will demonstrate your value and expertise in the communications field.

Include relevant keywords: Many companies use software to scan cover letters and resumes for specific keywords. Make sure to include relevant keywords from the job description in your cover letter.

Address any gaps in your resume: If you have gaps in your employment history or are transitioning to a new field, use your cover letter to explain these gaps and how your skills and experience can be applied to the position.

Proofread and edit: Before submitting your communications cover letter, make sure to proofread and edit it carefully. Look for errors in grammar, spelling, and punctuation, and ensure that your letter flows smoothly and logically.

  • Have someone else review it: Ask a friend or family member to review your cover letter to ensure there are no errors or awkward phrasing.
  • Customize for each job: Tailor your communications cover letter to each job you apply for, highlighting the skills and experience that are relevant to the position.
  • Follow up: After submitting your communications cover letter and resume, follow up with the employer to ensure they received your application.

By following these final steps, you can ensure that your communications cover letter is well-written, tailored to the job, and stands out to potential employers.

Example Communications Cover Letter

Below is an example of a communications cover letter that incorporates the essential components discussed above:

Dear Mr. Smith,

I am writing to express my interest in the Communications Coordinator position at XYZ Company. As a communications professional with five years of experience in public relations and marketing, I am confident that I possess the skills, qualifications, and experience necessary to excel in this role.

Throughout my career, I have worked with a diverse range of clients, including major corporations, nonprofits, and government agencies. In my previous role at ABC Agency, I was responsible for managing the public relations efforts for a major pharmaceutical company. I successfully developed and executed a comprehensive marketing campaign that resulted in a 20% increase in sales. Additionally, I managed the company’s social media accounts, creating engaging content that increased the company’s online presence and improved customer engagement. I also have experience creating press releases and managing media relations, having secured coverage for clients in major publications such as The New York Times and Forbes.

My expertise in communications, combined with my passion for your company’s mission, make me an ideal candidate for this position. I am excited about the opportunity to join your team and use my skills to help further your goals. I am particularly drawn to XYZ Company’s commitment to sustainability and environmental responsibility, and I believe my experience in promoting socially responsible initiatives will be an asset to your organization.

Thank you for your consideration. I look forward to discussing the Communications Coordinator position further in an interview.


Jane Doe

Communications Cover Letter FAQ

Are you looking for a job in communications? Here are some frequently asked questions about communications cover letters that can help you land your dream job:

Q: How important is the cover letter in the job application process?
A: The cover letter is an essential part of the job application process. It’s your opportunity to demonstrate why you’re the ideal candidate for the role and to set yourself apart from other applicants. Your cover letter should be tailored to the specific job you’re applying for and highlight your relevant skills and experience. Remember, the cover letter is your first chance to make a great impression on the hiring manager, so take the time to make it count!Q: Should I include my salary requirements in my communications cover letter?
A: It’s generally best to avoid mentioning salary requirements in your cover letter. Instead, wait until the employer brings up the topic during the interview process. If you’re asked about your salary requirements, be prepared to discuss your expectations and do your research on industry standards for your position and location.Q: How long should my communications cover letter be?
A: Your communications cover letter should be one page in length. It’s important to be concise and to the point, while still showcasing your skills and experience. Focus on the most important details, and avoid including irrelevant information. Use bullet points and short paragraphs to make your letter easy to read and visually appealing.Q: How can I make my communications cover letter stand out?
A: To make your communications cover letter stand out, it’s important to do your research on the company and the position you’re applying for. Tailor your letter to the job description, using specific examples to demonstrate your skills and experience. Avoid overused phrases and vague language, and instead, use active verbs to showcase your accomplishments. Finally, make sure to proofread your letter carefully and have someone else review it as well to catch any errors or typos.In conclusion, a well-crafted communications cover letter can be the key to landing your dream job in the field. By following these tips and guidelines, you can create a letter that showcases your skills, experience, and personality, and sets you apart from other applicants. Good luck in your job search!