Business Development Cover Letter Example

Written by Mark DeGrasso

May 16, 2023

When applying for a business development position, your cover letter is crucial in making a great first impression on hiring managers. Your cover letter should represent your professional skills, convey your value as an asset to any organization, and create a compelling narrative that prompts the hiring manager to invite you to an interview. Here’s everything you need to know about crafting a stellar business development cover letter, including an example that you can refer to as you start writing your own.

When it comes to business development, employers are looking for candidates who have a strong understanding of the market and the industry. They want someone who can identify new business opportunities, build relationships, and close deals. Your cover letter should demonstrate your knowledge of the industry and your ability to navigate the competitive landscape.In addition to your knowledge of the industry, employers also want to see that you have strong communication skills. As a business development professional, you will be working with a variety of stakeholders, including clients, vendors, and internal teams. Your cover letter should highlight your ability to communicate effectively and build strong relationships with these groups.It’s also important to showcase your track record of success. Employers want to see that you have a proven ability to generate revenue and drive growth. Be sure to highlight any specific achievements, such as increasing sales by a certain percentage or landing a major account.Finally, employers want to see that you are a strategic thinker who can identify opportunities and develop plans to capitalize on them. Your cover letter should demonstrate your ability to analyze data, identify trends, and develop strategies to achieve business objectives.In summary, a great business development cover letter should showcase your knowledge of the industry, your communication skills, your track record of success, and your strategic thinking abilities. By highlighting these key areas, you can pique the employer’s interest and position yourself as the ideal candidate for the job.

Essential Components of a Business Development Cover Letter

A great business development cover letter is a powerful tool that can help you stand out from other candidates. It should not only introduce yourself but also highlight your experience, skills, and achievements. Additionally, it should demonstrate your interest in the position and the company you are applying to. Here are some essential components that should be included in a business development cover letter:

  • Opening paragraph: This is your chance to make a good first impression. Start by introducing yourself and explaining your interest in the position. You can also mention how you learned about the job opening and why you are excited about it.
  • Body paragraph: Use this section to highlight your experience and skills that align with the position’s requirements. Be sure to mention any notable achievements that demonstrate your fit for the job. For example, if the job requires experience in sales, you could talk about your success in increasing sales revenue at your previous job.
  • Second Body paragraph: In this section, explain why you want to work for the company. Research the company’s mission statement, values, and goals, and explain how you can contribute to them. For example, if the company values innovation, you could talk about your experience in developing new products or services.
  • Closing paragraph: End your cover letter by thanking the hiring manager for their time and consideration. Also, invite them to contact you for further discussion. You can provide your contact information, such as your phone number or email address, to make it easy for them to reach you.

Remember that a business development cover letter should be tailored to the specific job you are applying for. Use the job description to guide your writing and make sure you address all the requirements mentioned. Also, proofread your cover letter carefully to avoid any spelling or grammar errors. A well-crafted cover letter can help you make a great first impression and increase your chances of getting an interview.

Common Mistakes To Avoid When Writing a Business Development Cover Letter

When applying for a business development position, your cover letter is your chance to make a great first impression. However, many applicants make common mistakes that can hinder their chances of getting hired. Here are some mistakes to avoid:

Focusing too much on yourself

While it is important to highlight your skills and experience, your cover letter should primarily focus on how you can help the company achieve its goals. Instead of simply listing your accomplishments, provide specific examples of how your skills and experience can benefit the company. Research the company’s mission and values, and tailor your cover letter to show how you can contribute to their success.

Using generic language

Avoid using generic language that could apply to any job. Instead, use specific examples and tailor your language to the position you are applying for. This will show the hiring manager that you have taken the time to research the company and understand the requirements of the job. Use industry-specific terms and highlight how your experience matches the needs of the company.

Forgetting to proofread

Spelling and grammar errors can make a negative impression on hiring managers. Always proofread your cover letter carefully before submitting it. Read it out loud to catch any errors that you may have missed. Have someone else read it as well, as a fresh set of eyes may catch mistakes that you overlooked. Remember, attention to detail is important in business development, and a well-written cover letter can demonstrate your attention to detail.

By avoiding these common mistakes, you can create a strong and compelling cover letter that showcases your skills and experience, and demonstrates your fit for the business development position.

Final Steps On Writing Your Business Development Cover Letter

Writing a business development cover letter can be a daunting task, but with these final steps, you can ensure that your cover letter stands out from the rest.

When you finish writing your business development cover letter, it’s important to take a few extra steps to make sure that it is the best it can be.

  • Get someone to review it: A fresh pair of eyes can help you identify any mistakes you may have missed. This could be a friend, family member, or even a professional editor. Having someone else review your cover letter can help you catch any errors, typos, or grammatical mistakes that you may have overlooked.
  • Cater to the company’s culture: Do your research on the company’s culture and mention it in your cover letter. This can set you apart from other applicants and show that you are genuinely interested in the company. For example, if the company is known for its innovative and creative approach, you could mention how you are excited to work in an environment that values creativity and encourages employees to think outside the box.
  • Follow up: Sending a follow-up email a few days after applying can show continued interest and help keep you on the employer’s radar. This can be a simple email thanking the employer for considering your application and expressing your enthusiasm for the position. It’s important to strike a balance between being persistent and being pushy, so make sure to follow up in a professional and courteous manner.

By following these final steps, you can ensure that your business development cover letter is polished, professional, and tailored to the specific company you are applying to. With a little extra effort, you can increase your chances of landing the job of your dreams.

Example Business Development Cover Letter

Dear [Hiring Manager’s Name],

I am excited to apply for the business development position at [Company Name]. As a seasoned business developer, I have a proven track record of creating and implementing successful sales strategies in highly competitive markets.

During my tenure at [Previous Company], I achieved a 45% increase in annual revenue by collaborating on new marketing initiatives and securing key client accounts. My team and I worked tirelessly to identify new opportunities for growth, and we were able to successfully execute on these initiatives to drive sales growth and increase profitability.

In my current position at [Current Company], I spearheaded a project that resulted in a 30% increase in market share and boosted overall profitability. This project involved extensive market research, collaboration with cross-functional teams, and a deep understanding of customer needs and pain points. By leveraging these insights, we were able to develop a targeted sales strategy that resonated with our target audience and drove significant business results.

I am impressed by the innovative approach and intrapreneurial spirit that is evident in [Company Name]’s recent projects, such as [Specific Project]. The company’s commitment to pushing boundaries and exploring new opportunities aligns with my own personal and professional values, and I am excited at the prospect of joining such a dynamic team.

As a business development professional with a passion for driving growth and creating value, I am confident that my experience in driving sales growth in challenging environments aligns with your goals and objectives, and I am excited to explore how I can contribute to this team. Whether it’s identifying new business opportunities, developing strategic partnerships, or executing on high-impact initiatives, I am confident that I have the skills and expertise necessary to help your company succeed.

Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and expertise can help your company succeed.


[Your Full Name]

Business Development Cover Letter FAQ

Are you looking to take the next step in your career and land a job in business development? If so, you’ll need a strong cover letter that showcases your skills and experience. Here are some commonly asked questions about business development cover letters:

  • How long should my cover letter be?
  • Your cover letter should be no more than one page long. This means you need to be concise and to the point. Don’t ramble on or include unnecessary information. Instead, focus on highlighting your most relevant qualifications and achievements.

  • Should I address the cover letter to a specific person?
  • Whenever possible, address the cover letter to a specific person rather than a generic “to whom it may concern.” This shows that you have done your research and are serious about the position. If you’re not sure who to address the letter to, do some digging. Check the company’s website or LinkedIn page, or call the HR department to ask for the hiring manager’s name.

  • Do I need to include my personal address and contact information?
  • Yes, always include your personal contact information, including your address, phone number, and email address. This makes it easy for potential employers to get in touch with you if they’re interested in scheduling an interview. Make sure your contact information is up-to-date and professional. Avoid using an email address that’s too casual or includes inappropriate language.

But what else can you do to make your business development cover letter stand out? Here are a few additional tips:

  • Customize your letter for each job application.
  • Don’t use a generic cover letter for every job you apply for. Instead, tailor your letter to the specific position and company you’re applying to. This shows that you’ve done your research and are genuinely interested in the job.

  • Showcase your accomplishments.
  • Don’t just list your job duties and responsibilities. Instead, highlight your most impressive achievements. Use specific examples to demonstrate how you’ve helped previous employers achieve their goals.

  • Use strong, action-oriented language.
  • Avoid using weak, passive language in your cover letter. Instead, use strong, active verbs to describe your skills and accomplishments. This makes your letter more engaging and memorable.

By following these tips and utilizing the example above, you can create a strong business development cover letter that catches the attention of potential employers and sets you apart from the competition. Remember, a great cover letter is your first chance to make a lasting impression, so take the time to make it count.